Hired for marketing.
Accountable for everything.
Backkr covers what's outside your strengths – AI search visibility, ad performance, reporting, whatever's not where you shine – so the gaps stop being your problem to explain in the next meeting.
The pressure is real
You were hired to run marketing, not master every discipline inside it. Now you're expected to handle ads, SEO, AI search visibility, content, and reporting equally well – with tools that don't talk to each other and no time to become an expert in all of it.
How Backkr helps
Backkr covers what you don't specialise in, so your strengths have time to shine. Use your specialist judgement alongside a heavy lifting tool to stay out of the data and into the strategy and execution.
Brand focus
One home for your brand's strategy, campaigns and metrics. No more hunting across drives, docs and dashboards to find the latest plan.
Team collaboration
With collaborator seats available you can add your boss, another marketer or an intern to any of your brands.
Reporting with speed
Show what marketing contributed this month with numbers that actually make sense to your stakeholders.
A day in your (new) week
Open Backkr. Your top priorities are there, ranked by impact, already aligned to your marketing plan designed to find more of your favourite customers.
Keep execution fast and consistent - with less time diving around in dashboards, create a campaign, or a go-to-market strategy before lunch.
Stakeholder asks for a numbers update. No problem - head to reporting and get back to them with record speed.
Review what moved the needle. Celebrate wins and log off before the weekend team drinks.
"Backkr gives me the confidence to walk into any meeting knowing what's working, what's not, and what to do next without spending my week in spreadsheets prepping for meetings."
Common concerns
"Will this replace me?"
No – it replaces the manual research and reporting, not your judgment. You still decide the strategy; Backkr just stops you doing the data-gathering yourself.
"Will leadership trust a tool over another hire?"
You are the expert, we want to back you. You'll walk into every meeting with answers pre-prepared and actions that count ready for next week – which builds more trust with leadership.
The features your team will live in
Your Customers
Stop marketing to a fictional "Sarah, 34, loves yoga."
Find Customers Organically
Growth that doesn't depend on an ad budget.
SEO & GEO
Be visible where people actually search now.
Events in Any Area Your Customers Are At
Stop wasting weekends at events full of the wrong people.
Podcasts & Content Your Customers Consume
Get in front of an audience that already trusts the host.
Who to Partner With
Borrow trust and reach instead of building both from scratch.
Bring every campaign under one roof.
Start free. Cancel anytime. Keep your data forever.