Not every lead is an agency client.
Some prospects need your expertise. Others just need a clear path they can follow themselves. Backkr gives you a graceful way to help both - and get paid for the ones you pass our way.
The awkward ones don't have to be awkward
Every agency gets enquiries that aren't quite right - too small for the retainer, not enough budget, or they simply want to do more themselves. Turning them away feels like leaving money on the table, but taking them on can drain time you don't have. Backkr is built for exactly those businesses. They get a marketing home that guides them step by step. You get a clean referral, add value to the client and a share of the revenue.
How it works
Send the ones who aren't a fit
Too small, too DIY, or not ready for your fee structure? Pass them to Backkr with your partner link.
We onboard them properly
They get set up, guided through their first brand snapshot, and supported inside the platform.
You earn referral fees
Approved agency partners receive referral fees for every paying customer they introduce.
What kind of agencies partner with Backkr?
Full-service agencies with overflow leads
Small agencies that can't service sub-retainer budgets
Web studios whose clients ask 'what next?' after launch
Fractional CMOs and consultants with hands-off clients
Brand strategists who want execution off their plate
SEO and content shops whose clients need ongoing guidance
Let's talk terms
Get in touch to become an approved agency partner. We'll share the referral structure, answer your questions, and make sure it's a fit for the clients you send our way.
Try it before you refer it.
We're for the ones who can't afford a retainer. We're for the budget conscious marketer who isn't afraid to DIY.