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Effective Date: 1 August 2025
Last Updated: 16 September 2025Backkr ("we," "our," or "us") is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store, and safeguard your information when you use our marketing analytics platform.
We may collect the following personal and business information:
Personal and Contact Information: Your name, email address, and any other contact details you provide.
Account Information: Login credentials, subscription details, and account preferences.
Business Information: Company name, website URL, and business details you choose to share.
Communication Data: Records of your interactions with our platform and support team.
Google Analytics and Google Search Console Data When you connect your accounts, we collect data via the Google Analytics and Google Search Console APIs, including:
Core Metrics: Active users, sessions, page views, conversions, transactions, and revenue.
Engagement Metrics: Session duration, bounce rate, engaged sessions, event counts.
Detailed Analytics: Geographic location, traffic sources, campaigns, devices, browser/OS preferences, landing pages, page paths, content engagement.
E-commerce Data: Purchases, categories, items, and transaction details.
Demographics & Ads Data: Age, gender, and keyword queries (where available).
Temporal Patterns: Usage by time of day and day of week.
Website Content
To understand your brand and context, we may analyze publicly available content from your website, including: Page text, meta descriptions, and titles.
We only analyze publicly available information.
2. How We Use Your Information
Our primary purpose is to generate personalized marketing strategies and insights.
Specifically, we use your information to:
> Analyze your Google Analytics data to identify patterns and opportunities
> Generate customized strategy recommendations in your Backkr dashboard
> Produce reports and performance visualizations
> Suggest marketing content and SEO improvements based on website analysis
Get Found Online (SEO) & Post Generator
To create marketing content and SEO recommendations: Backkr scans your public-facing website to understand your brand.
This information, along with any content you choose to type in, may be sent to third-party AI tools to help generate relevant content.
The only data shared is information you provide or that is already publicly available.Third-party AI tools have confirmed that they do not train their models on submitted data.AI tools delete your data after 30 days.
3. AI-Powered Insights
We enhance our recommendations using third-party AI services
No raw Google Analytics data is shared - Only summaries, anonymized metrics, and insights are shared.Identifiers such as your name, business name, email, or website URL are never shared.
AI Data Handling
No training use: Third-party AI services claim to not use your data to train their models.
Data deletion: AI services delete processed insights within 30 days.
No raw data transfers: Original Google Analytics data never leaves our secure systems.
4. Data Sharing
We do not sell, rent, or trade your personal information.
Data is shared only in the following limited cases: With AI services (processed insights only, not raw data)
With trusted service providers (e.g., hosting, payments, email delivery)
When required by law or to protect rights and safety
Google API Services Compliance Backkr’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
5. Data Retention and Deletion
Google Analytics data: Retained for up to 3 years.
User account data: Retained until deletion or 2 years of inactivity.
AI-generated insights: Retained for 12 months.
Website content analysis: Retained for 6 months or until updated.
Deletion Rights: You may request deletion at any time. Upon account deletion, all data is permanently deleted within 30 days.
Consent for AI processing can be withdrawn at any time (though issues data to AI cannot be reversed)
6. Data Security
While no system can be guaranteed to be completely secure, Backkr is committed to maintaining industry best practices to protect your information.Safeguards in Place
Access Controls: Only authorized staff have access to personal information, protected by role-based permissions and multi-factor authentication.
Data Minimization & Retention: We only collect the information necessary to deliver our services, and securely delete or anonymize data once no longer required.
Monitoring & Auditing: Our systems are regularly reviewed to identify vulnerabilities and prevent unauthorized access or misuse.
Secure Infrastructure: We use trusted hosting and storage providers that comply with international standards (ISO 27001, SOC 2).
Incident Response: In the event of a suspected data breach, we promptly investigate, mitigate risks, and notify affected users and regulators as legally required.
7. Your Rights
You have the right to:Access the personal information we hold about you
Request corrections or updates
Request deletion or data portability
Withdraw consent for AI processing
Account Management
Update account details in your Backkr dashboard
Disconnect Google Analytics and Google Search Console accounts
Cancel your account (triggers deletion within 30 days)
8. Legal Basis and Consent
To use our services, you must provide explicit consent: You provide this consent when logging in and ticking the box marked:
“I consent to Backkr sharing my Analytics data with third-party AI tools.”
You have the ability to opt out by refusing consent. If you do not consent, we will be unable to provide the service.
You may withdraw consent at any time by cancelling your account or contacting us.
By providing consent, you agree that: Backkr may access and process your Google Analytics and Google Search Console data to provide insights.
Processed (but not raw) data may be shared with AI services for strategy generation.
9. International Data Transfers
Your data may be processed outside your country.
When we transfer data internationally, we use safeguards such as standard contractual clauses and other lawful mechanisms.
10. Policy Updates
We may update this Privacy Policy periodically.
The “Last Updated” date will always reflect the current version.
Material changes will be communicated through our platform or email.
Continued use of our services indicates acceptance of any changes.
11. Contact Us
For questions, requests, or complaints, please contact:
Email: team@backkr.com
12. Additional Disclosures
Children’s Privacy: Our services are not intended for individuals under 18. We do not knowingly collect data from children.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred under the same protections.
Legal Disclaimer: While we apply industry-standard measures, no system is 100% secure. By using Backkr, you acknowledge and accept this risk.