Backkr FAQ
Questions, answered kindly. If yours isn't here, hit us up on the contact page. A real person replies within 2 business days.
Product & Fit
What is Backkr, exactly?+
Backkr is an app you log into for marketing actions, reports, and deep dives into your customers – built to help you form a real strategy and acquire more customers, without hiring an agency or a specialist for every gap.
Who is Backkr built for?+
Anyone doing marketing without a full team behind them – in-house marketers covering more than their specialty, freelancers managing multiple clients, and business owners running marketing themselves.
I don't know marketing terminology – is this still for me?+
Yes. Everything's explained in plain English, and Backkr tells you what to do next, not just what happened. No experience required.
I'm a freelancer or agency marketer – can I use this for multiple clients?+
Yes. Each brand runs from its own space under one login, so switching between clients doesn't mean switching your whole toolkit.
What's the difference between Backkr and hiring an agency?+
An agency costs a monthly retainer and works on your behalf. Backkr costs $99/month per brand and gives you the analysis, strategy, and execution tools to do it yourself, in a few hours a week.
What's the difference between Backkr and a freelancer?+
A freelancer typically covers one discipline. Backkr covers the full picture – customer insight, strategy, execution, and reporting – from one login.
Does Backkr replace my marketing manager or team?+
No. It removes the manual research and reporting, so your team spends time on decisions, not data-gathering. You stay in control of strategy.
What industries does Backkr work for?+
[Insert factual detail – specific industries or verticals you've validated, so this doesn't read as vague]
Is Backkr only for small businesses?+
No, though it's built with lean teams in mind – solo marketers, freelancers, and business owners without a full in-house team.
Do I need a website already to use Backkr?+
[Insert factual answer – likely yes for the web audit/conversion features, but confirm]
What if I don't have Google Analytics set up?+
[Insert factual answer – does Backkr help set this up, or is it a prerequisite?]
Getting Started
How long does sign-up actually take?+
About four minutes to connect your channels and see your first brand snapshot.
What do I need to have ready before I start?+
Access to your marketing channels – Meta, LinkedIn, Google, and your website login details.
What happens in the 4-minute onboarding?+
You connect your channels, and Backkr builds your first brand snapshot from real data – no manual setup required.
Do I need to connect my analytics right away?+
[Insert factual answer]
What if I get stuck during onboarding?+
[Insert support contact method]
Can I try it before I commit?+
Yes. Sign-up is free, and you'll see your brand snapshot before you pay anything.
What do I get before I pay anything?+
Your free brand snapshot – a first look at your real customer behaviour and where your marketing stands.
Do I need a credit card to sign up?+
No. You can see your free brand snapshot first, then decide.
Billing & Pricing
How much does Backkr cost?+
$99/month per brand. Sign-up is free, and you'll see your brand snapshot before paying anything.
What's a 'brand' vs a 'collaborator'?+
A brand is a business you're managing marketing for. A collaborator is a teammate or client contact with access to that brand's account.
Do I pay per client or per seat?+
Per brand – $99/month for each brand you manage, regardless of how many collaborators have access.
Is there a discount for managing many brands?+
[Insert factual answer – confirm if volume pricing exists]
What happens if I add a brand mid-month?+
[Insert factual answer – prorated billing or full charge?]
What happens if I remove a brand?+
[Insert factual answer]
Can I switch between monthly and annual billing?+
[Insert factual answer – confirm if annual billing exists]
Do prices differ by country?+
[Insert factual answer]
Is there a free trial, or is sign-up just free?+
Sign-up itself is free – you'll see your brand snapshot before paying anything, no trial countdown required.
What happens if my card fails or expires?+
[Insert factual answer]
What happens if I stop paying?+
[Insert factual answer – access paused or downgraded?]
Will I get a refund if I cancel partway through the month?+
[Insert factual answer]
Are there any hidden fees?+
No. $99/month per brand is the price – no setup fees, no surprise charges.
Account & Team
Can I add teammates to my account?+
Yes, you can add collaborators to any brand you manage.
How many collaborators can I add?+
[Insert factual answer]
Can collaborators see all brands, or just some?+
[Insert factual answer – likely permission-based, confirm]
Can I remove a collaborator?+
Yes, at any time.
Can I transfer ownership of my organisation?+
Yes – reach out to support and we'll walk you through it.
Can I have more than one person managing billing?+
[Insert factual answer]
Features & How It Works
What do I get when I log in?+
Marketing actions to take, reports on what's working, and deep dives into your customers – all feeding into one strategy focused on acquiring more customers.
How does Backkr decide what to recommend?+
Backkr analyses your real customer behaviour and channel data, then turns that into specific actions and a strategy built to grow your customer base – not generic advice.
Does Backkr run my ads for me, or just tell me what to do?+
Both, depending on what you choose. Log in for clear actions and reporting, and action them yourself, or let Backkr do the heavy lifting – either way, you'll see what's working.
Can I approve things before they go live?+
[Insert factual answer – confirm approval workflow]
What's the difference between SEO and GEO?+
SEO is optimising to show up in traditional search engines like Google. GEO is optimising to show up in AI-generated answers, like ChatGPT, Perplexity, and AI Overviews.
Does Backkr write my content for me?+
Yes. Based on your brand book, Backkr can draft content that sounds like you, even on the days you didn't write it yourself.
Does Backkr post to my social channels directly?+
[Insert factual answer]
Can I use Backkr for more than one brand at the same time?+
Yes – every brand you manage lives in its own space under one login.
What if a feature doesn't apply to my business?+
Backkr adapts its recommendations to your business and industry – features that don't apply simply won't surface as priorities.
How often is my strategy updated?+
[Insert factual answer – continuous, weekly, monthly?]
What's included in the free brand snapshot vs the paid plan?+
The free snapshot gives you a first look at your customer behaviour and marketing position. The paid plan unlocks ongoing actions, full reporting, and strategy.
Data, Privacy & Security
What data does Backkr collect?+
Only what's needed to analyse your marketing – your connected channels, website, and analytics data.
Why do you need my Google Analytics, even if I haven't used it?+
[Insert factual answer]
What happens to my data once it's connected?+
It's used to build your customer insights, reports, and recommendations – nothing more.
Do you sell or share my data?+
No. Your data is used only to power your recommendations and reporting.
Is my data used to train AI models?+
[Insert factual answer]
Can I disconnect my data at any time?+
Yes, you can disconnect any channel whenever you like.
What happens to my data if I cancel?+
You can export your data before you leave, and we'll remove it from our systems after that.
Is Backkr GDPR compliant?+
Yes.
Do you have SOC 2 or similar certifications?+
[Insert factual answer]
Where is my data stored?+
[Insert factual answer]
Integrations
What tools does Backkr connect to?+
Meta, LinkedIn, Google, and your website, with more integrations added regularly.
Can I connect Xero or Stripe for reporting?+
[Insert factual answer]
Do I need to already use Canva, Slack, etc. to benefit?+
No, these aren't required to get value from Backkr.
What if a tool I use isn't listed?+
Let us know – we're adding integrations based on what our users actually need.
Will more integrations be added?+
Yes, regularly.
Cancelling & Support
Can I cancel anytime?+
Yes, no lock-in, cancel whenever you like.
How do I cancel?+
[Insert factual steps or account settings location]
What happens to my data after I cancel?+
You can export your data before you leave, and we'll remove it from our systems after that.
Can I export my data before I leave?+
Yes.
Can I pause my account instead of cancelling?+
[Insert factual answer]
How do I contact support?+
[Insert contact method – email, chat widget, or booking link]
Do you offer onboarding help or a demo call?+
Yes – [insert booking link or details]
What are your support hours?+
[Insert factual answer]
Trust & Legitimacy
Is Backkr a real company, or a solo tool?+
[Insert factual detail – team size, founding story, or location, so this answer builds real credibility]
Who's behind Backkr?+
[Insert founder names/background]
How is Backkr different from just using ChatGPT for marketing advice?+
ChatGPT gives generic advice from general knowledge. Backkr analyses your actual customer behaviour and channel data, so every recommendation is specific to your business, not a guess dressed up as advice.
Is $99/month actually enough to replace an agency?+
It replaces the manual work agencies charge thousands for – research, reporting, and execution support. You're still the strategist; Backkr just removes the busywork around it.
How do I know the recommendations are trustworthy?+
Every recommendation comes with the plain-English reasoning behind it, so you can see exactly why it's suggested, not just what to do.