Use your website data to reach more of your perfect customers

Backkr turns your Google Analytics into clear answers; who your best customers are, what they want, and exactly how to reach more of them.

You know you should be using your website data. But where do you even start?

Your website data reveals who's actually buying and why other customers aren't.
We hear what you're saying and we've got your back.

"I know what I am selling is great, but my marketing message isn't landing"

"I'm guessing at what resonates when it comes to marketing instead of knowing"

"I've tried three different targeting strategies and nothing seems to stick"

"My best leads come from random channels"

Now you can find out...

Who your best customers really are

Not demographics – actual behaviour patterns, motivations, and pain points

What's working
(and what's not)

Which channels, pages, and messages convert your ideal customers

Your clear next steps

Simple, prioritised actions to improve your marketing and conversions

All in plain English. No analytics degree required.

A SaaS founder was convinced her ideal customer was a large enterprise marketing team.
She poured thousands into LinkedIn and Google Ads targeting senior decision-makers with little return.

Backkr revealed the truth.
Her highest-converting customers were 2–5 person agencies, led by 35–45 year-old founders, earning ~$85k–$120k, who wanted clarity and confidence in their marketing decisions, not enterprise dashboards.

Same product.
Same features.

A completely different customer and suddenly, the marketing finally made sense.

“As a small business owner, I’ve found Backkr to be perfectly suited to my beginner needs.

It guides you through the world of marketing in a way that feels helpful rather than overwhelming.

As someone who likes to be hands-on in my business, it’s been a great tool for building my skills in this area."

- Millie Taylor

See what your website data is trying to tell you