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A SaaS founder was convinced her ideal customer was a large enterprise marketing team.
She poured thousands into LinkedIn and Google Ads targeting senior decision-makers with little return.
Backkr revealed the truth.
Her highest-converting customers were 2–5 person agencies, led by 35–45 year-old founders, earning ~$85k–$120k, who wanted clarity and confidence in their marketing decisions, not enterprise dashboards.
Same product.
Same features.
A completely different customer and suddenly, the marketing finally made sense.