How to increase landing
page conversion rates

Most Landing Pages Don’t Convert

Over 90% of landing pages lose visitors in the first few seconds. The issue? A lack of focus.

Our Landing Page Conversion Checklist helps you fix that.

Does your landing page...
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‍1. Tell visitors what’s in it for them
✅ Keep it simple, benefit-focused (<10 words)
💡 Example: “Get More Customers in 30 Days Without Paid Ads”
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2. Strong Subheadline
✅ Expands on the headline
✅ Adds clarity or urgency
💡 Example: “Sign up today and get our free 5-step guide”
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3. Eye-Catching Visual/Hero Image
✅ Shows your product/service in action
✅ Reinforces your headline
💡 Tip: Use real photos, not generic stock images
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4. Single, Focused Call-to-Action (CTA)
✅ One main action per page
✅ Visible button, above the fold
💡 Example: “Get My Free Guide”
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5. Social Proof
✅ Testimonials, reviews, client logos, case snippets
✅ Short quotes with photos build trust
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6. Benefits Over Features
✅ Focus on what they get, not just what it does
💡 Example: “Save 5 hours a week with AI automation”“Make one small change at a time and track results. Tiny tweaks can boost conversions 10–15%!”

7. Concise, Easy-to-Read Copy
✅ Short paragraphs, white space, bullets
✅ Headers guide scanning
💡 Tip: Keep language simple and clear
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8. Urgency/Scarcity
✅ Encourage immediate action
💡 Examples: “Offer expires Friday” / “Only 20 spots left”
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9. Minimal Distractions
✅ Remove extra links, menus, or pop-ups
✅ Keep focus on your CTA
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10. Mobile-Friendly Design
✅ Buttons clickable, text readable, forms simple
💡 Tip: Test on multiple devices
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11. Fast Loading Time
✅ Under 3 seconds load time
✅ Optimize images & scripts
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12. Simple Forms
✅ Ask only for essential info
💡 Multi-step forms for bigger asks
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13. Tracking, Testing & Backkr
✅ Use Google Analytics / Hotjar
✅ A/B test headlines, images, CTAs

Use Backkr to find out which website pages are causing your potential customers to drop off and why.

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