Building your first website can feel like a big deal and it makes sense why it would!
It’s your digital storefront, your sales rep, and your brand’s first impression all rolled into one.
Whether you’re a small business, freelancer, or startup, having a website that looks professional and converts visitors into customers is essential.
But if you’ve ever tried to do it yourself, you know it’s not always as easy as those “drag and drop” ads make it sound.
Step 1: Plan Before You Design
Before opening any website builder, take 30 minutes to define:
> Your goal — Are you trying to get bookings, sell products, or just build credibility?
> Your content — Write out what you’ll say on your Home, About, and Contact pages.
> Your visuals — Collect your logo, brand colours, and quality images.
A little planning goes a long way. It keeps your design focused and ensures your visitors instantly understand who you are and what you do.
Step 2: Choose the Right Platform
Popular website platforms include:
> Webflow — clean, powerful, and great for brands that want design flexibility.
> Squarespace — easy to start with, perfect for small service-based businesses.
> Shopify — built for e-commerce and selling online.
Each has pros and cons, so your choice should match your goals and how hands-on you want to be with maintenance.
Step 3: Set Up the Essentials
Once you’ve picked your platform:
> Secure your domain (yourname.co.nz).
> Set up hosting (most platforms include this).
> Connect Google Analytics and Google Search Console so you can track who’s visiting.
> Add basic SEO - write clear titles and meta descriptions for every page.
Even a simple setup can help Google find your site and show it to the right audience.
Step 4: Design for Trust and Conversions
Good design isn’t just about looks - it’s about guiding users to take action.
A high-performing website has:
> A clear headline and call-to-action (CTA) on every page.
> Easy navigation and mobile-friendly layout.
> Real photos, not stock images.
> A contact or enquiry form that’s simple to complete.
If visitors feel confident and comfortable, they’ll reach out.
Step 5: Launch, Learn, and Improve
Once your site is live, test every link and button.
Then, use Analytics to see which pages people visit most and where they drop off.
Update regularly — websites are living assets, not set-and-forget projects.
🚀 When It’s Too Hard, We’ll Do It For You
If this list feels like too much, you’re not alone.
That’s why Backkr builds websites for busy business owners — simple, effective, and built to grow with you.
💡 Choose Your Website Tier
Starter / Launch – NZ$1,200
A one-page or minimal multi-page site (Home, About, Contact) using your chosen template.
Includes basic customization (colours, logo, and your supplied images), standard responsive design, and domain + hosting guidance or setup.
Business Brochure – NZ$2,500
A professional 3–5 page site (Home, About, Services, Gallery/Portfolio, Contact).
Includes design refinement, contact/booking form, basic SEO setup, and handover training or documentation.
Growth Ready / E-commerce Light – NZ$4,000
A 5–10 page site with an integrated simple online shop (up to 10 products) or booking system.
Includes brand design tweaks, advanced SEO setup, analytics integration, client training, and optional maintenance onboarding.
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